Conquest incentives are offered by automakers to lure car shoppers from the competition. Ford, Lincoln and Mercury recently announced a conquest program where they will offer $1,000 to current Chrysler (including Jeep and Dodge) SUV, truck and crossover owners in the New York, Boston, Philadelphia, Washington, D.C., Denver and Phoenix areas.
For example, if you currently own a Dodge Ram and have been eyeballing a new F-150, Ford will give you $1,000 in conquest cash if you trade in the Ram for an F-150.
It’s not uncommon for these offers to be used in conjunction with other cash-back offers.
The opposite of a conquest incentive is a loyalty bonus, an automaker rewards you for returning to their brand. Hyundai’s current loyalty bonus is $1,500 on a 2009 Sonata, which already has $2,000 cash-back incentive.
You can find which automakers offer conquest incentives and loyalty bonuses by using Cars.com’s incentives page, found here.
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hmmmm Ram is selling better than the F-150 at this moment (in terms of whose sales were down more in the last month), that's the only reason why I can think of them doing this to a company that is going through bankruptcy.
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Is this correct? "For example, if you currently own a Dodge Ram and have been eyeballing a new F-150, Ford will give you $1,000 in conquest cash if you trade in the Ram for an F-150."
Is a trade in necessary? I got a conquest rebate from Ford last year, based on ownership of another brand. I did not have to trade in. All I had to do was give them a copy of the registration.
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Thanks for the headsup. I have a friend in Washington looking to sale his vehicle will forward him this.