D., Pelham

Conquest incentives are offered by automakers to lure car shoppers from the competition. Ford, Lincoln and Mercury recently announced a conquest program where they will offer $1,000 to current Chrysler (including Jeep and Dodge) SUV, truck and crossover owners in the New York, Boston, Philadelphia, Washington, D.C., Denver and Phoenix areas.

For example, if you currently own a Dodge Ram and have been eyeballing a new F-150, Ford will give you $1,000 in conquest cash if you trade in the Ram for an F-150.


It’s not uncommon for these offers to be used in conjunction with other cash-back offers.

The opposite of a conquest incentive is a loyalty bonus, an automaker rewards you for returning to their brand. Hyundai’s current loyalty bonus is $1,500 on a 2009 Sonata, which already has $2,000 cash-back incentive.  

You can find which automakers offer conquest incentives and loyalty bonuses by using Cars.com’s incentives page, found here.  

Learn more

Answered by Joe Bruzek on May 5, 2009 in Incentives and deals , What Does This Mean? | Permalink

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