We’re not ones to be shy about our features: You can find invoice pricing plus Manufacturer’s Suggested Retain Price when you build a new car at Cars.com. Also listed is Cars.com’s Smart Target Price, which estimates a starting point for negotiations by taking into account the invoice price, MSRP, vehicle demand and availability.
We built a 2008 Toyota Prius Touring and here are the prices:
MSRP: $23,370
Invoice: $21,447
Smart Target Price: $23,329
These numbers are also listed in our Side-by-Side Comparison tool, where your can compare up to four models and see the pricing for each all at once.
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Does invoice pricing mean much anymore. Doesn't dealer kickback and advertising pricing get included in this price these days?